課程名稱 |
國際企業經營策略 INTERNATIONAL BUSINESS STRATEGY |
開課學期 |
97-2 |
授課對象 |
國際企業學系 |
授課教師 |
李吉仁 |
課號 |
IB3008 |
課程識別碼 |
704 41100 |
班次 |
02 |
學分 |
3 |
全/半年 |
半年 |
必/選修 |
必修 |
上課時間 |
星期四2,3,4(9:10~12:10) |
上課地點 |
管二102 |
備註 |
國企系大三下必修。 限學士班三年級以上 且 限本系所學生(含輔系、雙修生) 總人數上限:60人 |
Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/972SMMNC |
課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
課程大綱
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課程概述 |
As a required (strategy) course for IB junior/senior students, this course is to provide a strategy framework for effectively managing organization(s) to create and realize values in a changing global environment. More specifically, this course emphasizes on three themes that are central to the (general) management of a multinational corporation, upon which our course design is based:
(1) Building and sustaining competitive advantages (i.e., strategy unit),
(2) Transferring advantages across boarder and configuring global advantages (i.e., global strategy unit), and
(3) Managing organizational architecture to sustain global competitiveness (i.e., organization unit). |
課程目標 |
Address both strategic and organizational principles that underlie the formation of firm-specific competitive advantages in the context of global management. Pedagogically,this course relies upon case-based learning and conscious reading efforts. As a managerial course, your active participation and meaningful contribution to sustaining a good conversation are a must. Overall,this course is to develop your competencies in strategic thinking and managerial problem-solving within the context of multinational management. |
課程要求 |
Active participation, both in the class and in the group, is an essential element of learning experience.Meaningful participation means making a contribution to the intellectual conversation. Our interest is not “right” or “wrong”, it is whether you have made a contribution to the development of the issues under study by the class (group), and whether you have moved the class (group) forward. Failure to participate penalizes you and the class in several ways: you deprive all of us from your insights into the class, you lose the chance to learn from others, and eventually you will lose incentive to learn from the course. To prevent this scenario from occurring, you should actively follow the course schedule, read text before the class, and make group works efficiently and effectively. In addition, it is your duty to clarify any point of confusion, either those coming from the process or from our communication. |
預期每週課後學習時數 |
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Office Hours |
另約時間 |
指定閱讀 |
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參考書目 |
Required Textbooks:
Grant,Robert. M. (2008)Contemporary Strategy Analysis:
Concepts,Techniques,Applications, 6th ed., Blackwell Business. (華泰書局)
Cases:
We will go through seven cases as the core element of intellectual learning,
majority of which are selected from Harvard Business School case inventory and
others are from TMCC (Taiwan Management Case Center) and in-house cases.
Supplementary Readings:
TA will make them available to you before the class. |
評量方式 (僅供參考) |
No. |
項目 |
百分比 |
說明 |
1. |
Course Participation |
25% |
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2. |
Case Write-ups (count 6 CWs) |
45% |
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3. |
Strategy Project |
30% |
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週次 |
日期 |
單元主題 |
第1週 |
2/19 |
Course Orientation:
Course Scope, Teaching Pedagogy, Expectation & Evaluation, Rules & Norms |
第2週 |
2/26 |
Analytical Framework of Strategy:
Essence of Strategy and Framework for Strategy Analysis |
第3週 |
3/05 |
Industry Structure and Strategy:
Framework for Industry Analysis
Industry Life Cycle and Strategy |
第4週 |
3/12 |
Global Value Chain and Co-opetition Strategy (1/2):
Value Net Analysis and Co-opetition Thinking |
第5週 |
3/19 |
Strategic Innovation and Business Model (1/2):
Logic of Strategic Innovation.
Elements of Business Model |
第6週 |
3/26 |
Project Review Session (I) |
第7週 |
4/02 |
National Holiday |
第8週 |
4/09 |
Sources of Competitive Advantages and Transferability:
Guest Lecture from consulting firm.
Competitive Advantage and Sustainability.
Transferability of Advantages. |
第9週 |
4/16 |
Vertical Scope and Integration Strategy (1/2):
Pros and Cons of Vertical Integration Strategy.
Business Configuration and Growth |
第10週 |
4/23 |
Global Configuration and Advantages (1/2):
Sources of Global Advantages |
第11週 |
4/30 |
Entry and Alliance Strategy:
Entry Modes and Managing Collaborations |
第12週 |
5/07 |
Project Review Session (II) |
第13週 |
5/14 |
Designing Organization for Global Responsiveness (1/2):
Essence of Organization Design.
Organization Design for Global Advantages. |
第14週 |
5/21 |
Managing Transnational Organization (1/2):
Integration, Responsiveness, Flexibility and Entrepreneurship |
第15週 |
5/28 |
National Holiday |
第16週 |
6/04 |
Managing Transnational Organization (2/2):
Challenges to Global Innovation and Learning |
第17週 |
6/11 |
Final Presentation (I) |
第3-1週 |
3/07 |
Guest Speaker: Technology Review of Mobile Device Industry |
第4-1週 |
3/14 |
Global Value Chain and Co-opetition Strategy (2/2). |
第5-1週 |
3/21 |
Strategic Innovation and Business Model (2/2) |
第9-1週 |
4/18 |
Vertical Scope and Integration Strategy (2/2) |
第10-1週 |
4/25 |
Global Configuration and Advantages (2/2) |
第13-1週 |
5/16 |
Designing Organization for Global Responsiveness (2/2) |
第17-1週 |
6/13 |
Final Presentation (II) |
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